Legal
Privacy policy
Last updated: 3 October 2026
The short version
Wordwagon has no accounts, no sign-in, and no backend of its own. The app reports gameplay statistics, including the word submitted in a daily puzzle. The app also sends a crash report when something goes wrong so the bug can be fixed. It shows ads through Google AdMob, only after a puzzle is finished and never while you are playing, and Google collects device data to serve them. This website records basic visit and referral information so the developer can understand how people found it.
Contact: hello@wordwagon.app
What stays on your device
Your puzzle progress, full completed results, and record of which days you opened the app are stored on your device. Firebase receives the daily word and the gameplay event details listed below, but not your full saved results or action history. Uninstalling the app deletes the local records permanently.
What the app collects
The app uses Google Firebase Analytics to record gameplay events and automatic ad activity from Google's ads SDK. A completed daily puzzle event includes the word you submitted. Practice words and rejected words are not sent.
| Event | Meaning |
|---|---|
app_opened, return_visit | The app was opened; how many days you have played, your current streak, and how long since your first play. |
puzzle_started, draft_round_completed, puzzle_completed, puzzle_submit_rejected | Progress through a puzzle, your score, the length of your word, how long the puzzle took, and the word you submitted on a completed daily puzzle. |
practice_resumed, practice_replaced, history_viewed, reveal_best_used, how_to_play_viewed, share_pressed | Which optional features were used. |
tutorial_started, tutorial_completed, tutorial_skipped | Whether the first-game tips were followed to the end or skipped, and at which step. |
ad_query | An ad was requested by Google's ads SDK. |
ad_impression, ad_click | An ad was displayed or tapped. |
ad_exposure, adunit_exposure | How long ads or individual ad units were on screen. |
Google's ads SDK records these ad events in Firebase automatically when analytics collection is enabled. They do not require an AdMob–Firebase account link. They are subject to the same analytics consent and retention settings as the gameplay events.
Firebase also records standard technical context: app version, device model, operating-system version, coarse region, and an app-instance identifier generated by Google. This identifier links events from the same app installation over time, including daily words. The data is pseudonymous: Wordwagon does not attach your name, account, or device's permanent ID.
If you are in the European Economic Area, the United Kingdom or Switzerland, the app sends none of these events until you agree. Your choice is made in Google's consent form, the same one described under Advertising, which appears after you finish your first puzzle. Analytics is sent only if you allow both storing information on your device and measuring content performance. Until you choose, Wordwagon's gameplay events wait in the app's memory: they are sent if you agree, and discarded if you decline or close the app first. Automatic ad events are not held in this queue; Firebase collection stays off until analytics is allowed.
Crash reports
If the app crashes, or hits an error it recovers from, it sends a crash report through Sentry. A report contains:
- the error, and where in the app's code it happened
- the app version, device model and operating-system version
- the device's technical state at that moment, such as free memory, free storage, battery level, network type, language and time zone
- a short trail of the app's technical events just before the error, such as the app returning to the foreground
- a random installation identifier that Sentry generates, so repeated crashes on one device can be told apart from many devices crashing once
A crash report never includes the letters you drafted, the word you built, what you tapped, a screenshot, or your IP address. Crash reports are deleted automatically within 90 days.
Advertising
The app shows ads served by Google AdMob: a banner at the bottom of the result screen, and sometimes a full-screen ad, which may be a video, when you leave a result you have just finished. No ad appears on the way into the game or while a puzzle is in progress.
To serve and measure those ads and to prevent ad fraud, Google's ads SDK collects:
- your device's advertising identifier (the Android advertising ID, or on iPhone the IDFA if you allow tracking) and an app-set identifier
- your IP address, which may be used to estimate your general location
- which ads were shown and how you interacted with them, such as taps and video views
- technical information such as app launch time and performance
If the ads SDK has no advertising identifier to use, for example because you reset or deleted your Android advertising ID, or on iPhone you did not allow tracking, Google may instead use an identifier that it generates for this app alone to show ads. Wordwagon does not create or see it. Google says it cannot be used to link what you do in this app to other apps, and that it follows the consent and privacy choices described below.
Google receives this data directly from the SDK and uses it under its own terms; see how Google uses information from apps that use its services. None of your gameplay (the letters you draft, the words you play, your scores) is given to the ads SDK.
If you are in the European Economic Area, the United Kingdom, Switzerland or another region that requires it, Google's consent form asks for your choice before any ad is requested. It appears after you finish your first puzzle, not when the app opens. If you decline, you can still get ads, but they are not personalised to you.
What this website collects
This website uses Google Analytics to record page views, the referring website or campaign, broad device and browser information, and a coarse region. Links from Wordwagon result shares can carry a source tag so those visits can be counted separately. Analytics storage and advertising storage are disabled, so Wordwagon does not set analytics or advertising cookies through this website.
This website also uses Vercel Web Analytics, a cookieless page-view counter built into the hosting platform. It does not use cookies or persistent identifiers and does not track you across sites.
The website does not ask for your name, email address, account, or any gameplay information.
What is never collected
- Practice words, rejected words, the letters you draft, or your action history
- Your name, email address, phone number, or contacts
- Your Android SSAID, which is explicitly disabled in the app's configuration
- Your advertising ID, by Firebase Analytics or Sentry—only the ads SDK described above reads it
- Precise location
- Photos, files, microphone, or camera
- Screenshots, screen recordings or session replays
The app does not set a user ID in Firebase or Sentry and does not create any identifier of its own. The identifiers described in this policy are generated by Google's and Sentry's software, not by Wordwagon.
Why it is collected
The app's gameplay analytics are used to understand whether the game works: whether new players grasp the rules, whether anyone returns the next day, and which features go unused. Automatic ad events in Firebase are used to understand ad activity, such as requests, displays and taps. Crash reports are used solely to find and fix bugs. Website data is used to understand which links and referrals bring people to Wordwagon. Analytics, crash and website data are not sold, not shared with advertisers, and not used to build an advertising profile. The data Google's ads SDK collects is used to serve and measure ads, as described under Advertising.
Who processes it
Google processes Firebase Analytics and Google Analytics data on the developer's behalf. See Google's Privacy Policy and how Firebase uses data. Google Analytics is configured to retain event-level and user-level data for 2 months, without restarting the user-data retention period when you return. Expired data is deleted through Google's monthly deletion process. Standard aggregate reports are not covered by this setting and can be retained longer. This setting applies to both the app and website data in the project's Analytics property. Sentry processes crash reports on the developer's behalf; see Sentry's Privacy Policy. Vercel processes Web Analytics data on the developer's behalf; see Vercel's Privacy Policy. Google AdMob serves the app's ads; see Google's Privacy Policy.
Your choices
App analytics and crash reports are linked to installation identifiers but not to an account or contact detail the developer can use to find your records. In the European Economic Area, the United Kingdom and Switzerland, you can switch analytics off at any time from Settings → Ad privacy choices, by withdrawing consent for storing information on your device or for measuring content performance. Crash reports are not affected by that choice. To stop all app collection anywhere, uninstall the app; this also erases everything stored locally. You can limit website analytics with browser tracking protections or an analytics-blocking extension.
For ads:
- Where your region requires a consent choice, you can change it at any time from Settings → Ad privacy choices in the app.
- On Android, you can reset or delete your advertising ID under your phone's Google or Privacy settings. With it deleted, ads are no longer personalised to it.
- On iPhone, Wordwagon asks before tracking. If you decline, or switch off Allow Apps to Request to Track in Settings → Privacy & Security → Tracking, the ads SDK does not receive your IDFA and ads are not personalised to it.
Children
Wordwagon is a general-audience word game. It is not directed at children under 13 and does not knowingly collect data from them.
Changes
If this policy changes, the date at the top will change with it. Material changes will be noted in the app's store listing.